4 Ways to Increase Reach on Facebook
Ah, the nasty “A” word! No, it’s not the three letter word you’re thinking of right now, this word is three times as bad! It’s the marketer’s version of the “A” word and it’s nine letters - ALGORITHM!
Algorithms have become the most important part of social media marketing. It’s “the algorithm” that decides who sees our content on social media and when they see it! Think about Facebook: how often have we been faced with the phrase “oh, it’s because of the Facebook algorithm?” More so, how many times has Facebook changed the algorithm?! Wow, it can drive a social media manager crazy.
We might just turn into the Facebook logo trying to figure it out!!
Besides the algorithm, Facebook, specifically (now at 1.65 BILLION users), has become a spending machine! Businesses have gone wild with advertising on Facebook. Here are just a few stats that HubSpot found from research back in 2015:
So, the question becomes, how can I still reach my audience organically (aka - for FREE) on Facebook? Kim Garst, from Boom! Social, shared four ways to increase reach and engagement on Facebook without spending a penny in a recent Facebook Live broadcast. Ready for them?
Go for it! Beat Facebook and create a winning social media strategy!