3 Tips for Using Video
Some days, perhaps even most days, battling for engagement on Facebook can seem impossible. So any time you can discover ways to best combat the daunting “Facebook algorithm” - we talk about it as if it was an actual person - it becomes a major social media victory. Better yet, when some of those ways include FREE hacks or services, you literally celebrate!
Well, in a recent Facebook Live video, social media influencer and social selling expert, Kim Garst, shared three tips for using video to improve social media engagement. Video, in any form, has come to dominate social media within the last year, especially on Facebook.
In Facebook’s Q1 2016 earnings report, the company announced that it had reached 1.65 billion monthly users. Yeah, great news for Facebook; bad news for your business Page! It results in more ‘noise’ for your Page’s posts to battle with in News Feed.
Also mentioned was the fact that, on average, users spend more than 50 minutes a day on Facebook, Instagram and Messenger. And by the end of 2015, Facebook was experiencing 8 billion daily video views from 500 million users.
So, the bottom line is this: incorporating any type of visual or video is extremely important if you want to give your social media content a natural boost and the highest chance of engagement with your audience.
That is why you HAVE TO consider these three simple and FREE tips from Kim Garst:
1. Create photo/text based videos. Forget about the computer, start creating unique, creative video content on the go! Turn business tips, marketing advice, inspirational quotes and more into stunning animated posts that will sure to be “thumb-stoppers” - phrase credited to Kim Garst ;). Below are three simple to use mobile apps that will have you producing super creative content for your social and digital networks:
2. Use Facebook Live. Start broadcasting on Facebook Live! Facebook has announced that they are favoring live videos in News Feed. Live video has become the hottest part of social media marketing in 2016 (and it’s not going away!). Using Facebook Live will give you the best shot at reaching a larger portion of your audience. Even better, you can edit and repurpose your Live video for use on other social networks. Check out a few quick tips on repurposing content below:
You will be crazy NOT to take advantage of this service - FREE service, by the way! And, if it happens to be a lack of knowledge keeping you from experimenting with Facebook Live, then check out these two resources:
3. Upload native video in Facebook. Facebook likes what is Facebook; they want your entire Facebook experience to be INSIDE Facebook). Videos uploaded natively (directly in Facebook) receive four times higher interaction than links to other video formats, including YouTube.
What other advice or tools do you have about creating video for social media?
Image credits: Unsplash, Canva, Apple App Store
4 Ways to Increase Reach on Facebook
Ah, the nasty “A” word! No, it’s not the three letter word you’re thinking of right now, this word is three times as bad! It’s the marketer’s version of the “A” word and it’s nine letters - ALGORITHM!
Algorithms have become the most important part of social media marketing. It’s “the algorithm” that decides who sees our content on social media and when they see it! Think about Facebook: how often have we been faced with the phrase “oh, it’s because of the Facebook algorithm?” More so, how many times has Facebook changed the algorithm?! Wow, it can drive a social media manager crazy.
We might just turn into the Facebook logo trying to figure it out!!
Besides the algorithm, Facebook, specifically (now at 1.65 BILLION users), has become a spending machine! Businesses have gone wild with advertising on Facebook. Here are just a few stats that HubSpot found from research back in 2015:
So, the question becomes, how can I still reach my audience organically (aka - for FREE) on Facebook? Kim Garst, from Boom! Social, shared four ways to increase reach and engagement on Facebook without spending a penny in a recent Facebook Live broadcast. Ready for them?
Go for it! Beat Facebook and create a winning social media strategy!
Integrating Live Video in Schools
The History of Live Video
Live video has dominated social media for the better part of the last year and it continues to develop at warp speed. Apps like Periscope and Meerkat, that first introduced live video, have expanded to include other platforms and apps such as Facebook Live and Blab.
The fight for live video dominance is real among these major platforms, although Periscope and Facebook Live have truly emerged as the leaders. It is worth mentioning that Periscope is owned by Twitter, therefore it represents yet another showdown between the two major social media networks.
One advantage that Periscope initially had over Facebook Live was that any user could broadcast on Periscope with an active Twitter account. In May 2015, Periscope removed the requirement of a Twitter account to ‘scope’ (the official term for a live video on Periscope). But, on April 6, Facebook released a number of enhancements to Facebook Live, one of which made live video available to all users. Other notable updates included the availability to use Facebook Live with Groups and Events on Facebook, a dedicated tab on the mobile app for live videos and a new Facebook Live Map for desktop.
8 Updates to Facebook Live
Interested in learning more about each of these new features? Read the entire update from the Facebook Newsroom.
Social Media & Live Video in Schools
These updates to Facebook Live have created an opportunity for schools, from the elementary level all through higher education, to creatively integrate live video into their overall communications plan. As schools have begun to appropriately utilize social media over the past few years, the experimentation of live video should now be encouraged.
All of these social media and live video platforms and apps simply allow schools a greater way to communicate with students, parents and the community. More importantly, the usage of these channels make schools maintain their relevancy with current technologies. This doesn't mean, though, that schools should abandon more traditional communication methods like snail mail, email or even text messaging; social media and live video should be used to complement these “older” means of communication. Like any successful organization or business, successful school communities are built upon developed and effective communication systems.
To help, I have started a list of ideas schools could use to experiment with Facebook Live:
Individual Classroom Activities:
Have more? I would love to hear them. Drop me a line with your thoughts below.
Social Media Policy for Schools
Obviously, if your school hasn't actively engaged in social media or initiated a social media presence, jumping into live video is not advised. Social media requires a great deal of thought and planning, especially in the beginning. It is not something that you want to start blindly, particularly with a large organization such as a school.
Whether your school has a well-developed social media presence or not, a written policy and an internal guide is highly suggested to effectively run a safe, appropriate and effective campaign. Administrators, staff and faculty should all be knowledgeable of best practices for social media accounts, those school-related and personal.
Edutopia, in collaboration with Facebook, produced a convenient guide to building social media guidelines for schools. So, if you are in need of producing a policy guide or simply want to review your existing guide, check out this resource.
Interested in sharing your perspectives with like-minded people about the world of social media for education, nonprofits or small businesses? If yes, consider joining the Together We Can Slack Community for an on-going, live conversation.
If you are still looking to learn more and expand your knowledge about social media or anything else technology related that can help your marketing efforts or digital presence, please sign up for our e-newsletter, #trending, for all the latest in social media and technology.
Finally, if you want to send me a quick message with comments, questions or thoughts, scan my Facebook Page Messenger code below to immediately begin a personal conversation!
Can't wait to hear from you and connect! I'm always excited about learning from all of you!