Fall Marketing Ideas for Music Educators of All Levels
Since a majority of TWC's work is centered among the arts with music programs and freelancers involved in the music industry, I created some ideas to help you get started with your fall marketing plan to cover high school, college, and the professional world of music. Check them out below! AND...feel free to fire back some of what you create on your own - I am always interested to see what ideas YOU develop (who knows, I might end up borrowing some of your stuff!).
1. Football & Marching Season - perfect for high school and college marching band programs: Create countdowns for big games (especially rivalry games) on social media that include photos of your group or "did you know" trivia about your school, team, or football, in general. Celebrate football wins by tagging your football team's social accounts and uploading the fight song or alma mater (if copyright permissions do not apply). Now, in addition to advocating for your own program, you are promoting school spirit, too!
2. Pumpkin Carving Contest - get ready to share your 'artsy-crafty' side with students in a middle school or high school program: This idea is all about having some fun! Announce your contest on social media and then use a specific platform, like Instagram, to vote for winners (even develop your own hashtag for the contest). Students in a music program can easily organize themselves by sections - clarinets, (band), tenors (choir), violins (orchestra), etc. - carve a pumpkin, perhaps designed after their instrument or favorite music notation symbol; post to Instagram; and vote for the winning section. Directors are on their own for developing a prize!
3. Fall Polls & Trivia Contests - generic for any level, music related or not, that offers an opportunity to engage with an audience beyond your normal reach: Develop poll questions that ask people to comment or vote about their favorite part of the fall season. These questions could be about anything fall related or, more specifically, things tied to a music program event that usually occur in the fall (Homecoming, for example, would relate well to high school and college groups). Investigate popular or trending fall hashtags to use in order to help your post reach a larger audience, especially on Twitter or Instagram. Really make your posts stand out by designing and attaching a visual image that states your question or fun fact.
Whether or not you are involved in the music industry or not, below is a link to an article by digital marketing professional Tony Corsini who shares nine ways to connect your overall marketing to upcoming seasons.
The seasons and holidays offer a great opportunity to expand the reach of your marketing by integrating them into your strategy. Even music education programs can benefit from this type of connective marketing. The ultimate goal is to have your own membership actively engaged (learning, using, and sharing) with your content because it first benefits them and their participation in your program. Secondly, it continues to build your sphere of influence to other groups likes yours or those in the greater community where you live.
Enjoy the fall season!