3 Tips for Using Video
Some days, perhaps even most days, battling for engagement on Facebook can seem impossible. So any time you can discover ways to best combat the daunting “Facebook algorithm” - we talk about it as if it was an actual person - it becomes a major social media victory. Better yet, when some of those ways include FREE hacks or services, you literally celebrate!
Well, in a recent Facebook Live video, social media influencer and social selling expert, Kim Garst, shared three tips for using video to improve social media engagement. Video, in any form, has come to dominate social media within the last year, especially on Facebook.
In Facebook’s Q1 2016 earnings report, the company announced that it had reached 1.65 billion monthly users. Yeah, great news for Facebook; bad news for your business Page! It results in more ‘noise’ for your Page’s posts to battle with in News Feed.
Also mentioned was the fact that, on average, users spend more than 50 minutes a day on Facebook, Instagram and Messenger. And by the end of 2015, Facebook was experiencing 8 billion daily video views from 500 million users.
So, the bottom line is this: incorporating any type of visual or video is extremely important if you want to give your social media content a natural boost and the highest chance of engagement with your audience.
That is why you HAVE TO consider these three simple and FREE tips from Kim Garst:
1. Create photo/text based videos. Forget about the computer, start creating unique, creative video content on the go! Turn business tips, marketing advice, inspirational quotes and more into stunning animated posts that will sure to be “thumb-stoppers” - phrase credited to Kim Garst ;). Below are three simple to use mobile apps that will have you producing super creative content for your social and digital networks:
2. Use Facebook Live. Start broadcasting on Facebook Live! Facebook has announced that they are favoring live videos in News Feed. Live video has become the hottest part of social media marketing in 2016 (and it’s not going away!). Using Facebook Live will give you the best shot at reaching a larger portion of your audience. Even better, you can edit and repurpose your Live video for use on other social networks. Check out a few quick tips on repurposing content below:
You will be crazy NOT to take advantage of this service - FREE service, by the way! And, if it happens to be a lack of knowledge keeping you from experimenting with Facebook Live, then check out these two resources:
3. Upload native video in Facebook. Facebook likes what is Facebook; they want your entire Facebook experience to be INSIDE Facebook). Videos uploaded natively (directly in Facebook) receive four times higher interaction than links to other video formats, including YouTube.
What other advice or tools do you have about creating video for social media?
Image credits: Unsplash, Canva, Apple App Store