Integrating Live Video in Schools
The History of Live Video
Live video has dominated social media for the better part of the last year and it continues to develop at warp speed. Apps like Periscope and Meerkat, that first introduced live video, have expanded to include other platforms and apps such as Facebook Live and Blab.
The fight for live video dominance is real among these major platforms, although Periscope and Facebook Live have truly emerged as the leaders. It is worth mentioning that Periscope is owned by Twitter, therefore it represents yet another showdown between the two major social media networks.
One advantage that Periscope initially had over Facebook Live was that any user could broadcast on Periscope with an active Twitter account. In May 2015, Periscope removed the requirement of a Twitter account to ‘scope’ (the official term for a live video on Periscope). But, on April 6, Facebook released a number of enhancements to Facebook Live, one of which made live video available to all users. Other notable updates included the availability to use Facebook Live with Groups and Events on Facebook, a dedicated tab on the mobile app for live videos and a new Facebook Live Map for desktop.
8 Updates to Facebook Live
Interested in learning more about each of these new features? Read the entire update from the Facebook Newsroom.
Social Media & Live Video in Schools
These updates to Facebook Live have created an opportunity for schools, from the elementary level all through higher education, to creatively integrate live video into their overall communications plan. As schools have begun to appropriately utilize social media over the past few years, the experimentation of live video should now be encouraged.
All of these social media and live video platforms and apps simply allow schools a greater way to communicate with students, parents and the community. More importantly, the usage of these channels make schools maintain their relevancy with current technologies. This doesn't mean, though, that schools should abandon more traditional communication methods like snail mail, email or even text messaging; social media and live video should be used to complement these “older” means of communication. Like any successful organization or business, successful school communities are built upon developed and effective communication systems.
To help, I have started a list of ideas schools could use to experiment with Facebook Live:
Individual Classroom Activities:
Have more? I would love to hear them. Drop me a line with your thoughts below.
Social Media Policy for Schools
Obviously, if your school hasn't actively engaged in social media or initiated a social media presence, jumping into live video is not advised. Social media requires a great deal of thought and planning, especially in the beginning. It is not something that you want to start blindly, particularly with a large organization such as a school.
Whether your school has a well-developed social media presence or not, a written policy and an internal guide is highly suggested to effectively run a safe, appropriate and effective campaign. Administrators, staff and faculty should all be knowledgeable of best practices for social media accounts, those school-related and personal.
Edutopia, in collaboration with Facebook, produced a convenient guide to building social media guidelines for schools. So, if you are in need of producing a policy guide or simply want to review your existing guide, check out this resource.
Interested in sharing your perspectives with like-minded people about the world of social media for education, nonprofits or small businesses? If yes, consider joining the Together We Can Slack Community for an on-going, live conversation.
If you are still looking to learn more and expand your knowledge about social media or anything else technology related that can help your marketing efforts or digital presence, please sign up for our e-newsletter, #trending, for all the latest in social media and technology.
Finally, if you want to send me a quick message with comments, questions or thoughts, scan my Facebook Page Messenger code below to immediately begin a personal conversation!
Can't wait to hear from you and connect! I'm always excited about learning from all of you!