Publicity 101 for Music Directors
*Updated on April 19, 2016 with new information about live-streaming capabilities through social media platforms. Click here to view.
Wow! It's hard to believe it's November already. Ready or not, though, ’tis the season for holiday music concerts. And that's just what music teachers and directors don't want to hear! A countdown to any type of concert is always one of the most stressful parts of being a music educator. That stress not only comes from the musical aspects related to preparing an ensemble for a concert but also all of the logistical work. Office work like making and printing a program, creating and sending out posters, updating the website and posting to social media, not to mention the work of setting up the stage, organizing parent volunteers and other school-related tasks necessary in preparing your performance space.
Because of the nature of that exhaustive list above, the time, energy and materials for publicizing your concert - that you and your students, in the end, have worked tirelessly to perfect - get the least amount of attention. Being a former music educator at the high school level, I can relate to the wealth of ‘extra’ work necessary to make an entire concert production come together. I can also think of the appreciation I would have to solely focus my efforts of the music-making process with my students - the heart of a music educator's passion.
With that in mind, I have organized the following list to assist with the preparation of upcoming holiday or winter concerts in an effort to creativity increase concert publicity without adding additional tasks, time or stress to the to-do list.
Concert Publicity 101:
1. Concert Program
2. Concert Poster
3. Press Release
4. Social Media
Please note that for some of the tasks above I have mentioned including students from other disciplines which will allow your program to build connections with other areas of the school. Never a bad idea!
Concert Publicity Extra:
Now, don't worry - if you think that you still need help or just don't have the time and resources to handle everything on the list above, TWC Marketing can assist! I would encourage you to look into our Arts Advocacy packages for music educators! The Concert Package includes program design and all of the press materials for print and digital, including social media, for your next concert. Feel free to look through some past examples by clicking the box below.
Additionally, we offer a Publicity Package that includes press releases and social media management for not only concerts, but events all throughout the school year. The package also offers website design/management and email newsletter campaigns. Visit www.twcmarketing.org/arts-advocacy for all of our Arts Advocacy services.
Most importantly, best wishes to you and your groups during this holiday concert season. Never hesitate to let TWC know how we can help YOU! Meanwhile, break a baton!